November 28, 2023 – On November 29, 2023, Techsun was honored to be invited to participate in TECH FOR RETAIL Paris, a grand gathering of retail industry leaders from around the world. The event will focus on topics such as digital transformation and the application of smart technologies in retail. This is a great opportunity to explore future retail trends together and share innovative ideas.
Europe’s most forward-thinking retail technology show
TECH FOR RETAIL is Europe’s most forward-looking retail technology exhibition, Europe’s leading retail technology and innovation digital display equipment exhibition, bringing together Europe’s leading retailers and technology innovators, and can provide the latest technology and solutions in the current retail market.
Whether targeted at brick-and-mortar or online retailers, the show will help businesses thrive in the highly disruptive retail space. This is a must-attend event for retailers looking for the right tools, solutions and advice to understand how to do business more effectively, efficiently and profitably, leading to seamless multi-channel operations and an enhanced customer experience. At the exhibition, the combination of artificial intelligence and retail triggered hot discussion:
Personalized customer experience
On the one hand, AI enables more personalized product recommendations and customized services by analyzing consumers’ shopping history, preferences and behaviors. This not only improves customer satisfaction, but also encourages an increase in the frequency of shopping.
Predictive analytics and inventory management
Predictive analytics, on the other hand, allows retailers to more accurately predict product demand, optimize inventory management, and avoid overstocking or out-of-stock issues. This leads to greater operational efficiency and better supply chain control for retailers.
Intelligent marketing and customer interaction
Smart marketing tools, such as smart AD placement, automated email marketing and social media engagement, analyze consumer behavior to provide retailers with more accurate marketing strategies, improve brand exposure and customer engagement.
Improved retail experience
AI technology also has significant applications in the retail experience. Whether it is smart shopping assistants, voice recognition technology or virtual fitting rooms, the retail experience is more convenient and personalized, thus increasing customer satisfaction.
Socialhub.AI makes marketing more warm
At the TECH FOR RETAIL Summit in Paris, we presented our AI-native marketing cloud product, Socialhub.AI. This product brings together a number of disruptive artificial intelligence capabilities, committed to providing retail customers with the most cutting-edge digital marketing solutions, inject new vitality into the retail industry.
1.Interactive dialogue applications
AI Shopping Guide: Introduced an intelligent shopping guide service on the WhatsApp platform, which allows users to enjoy our services without downloading software, aiming to provide users with convenient, personalized and efficient shopping navigation. Using AI technology, our intelligent shopping guides understand user preferences, answer customer questions 24/7, and recommend customized products and services to enhance the shopping experience and strengthen the interaction between brands and customers.
AI Call: Using the most advanced speech recognition technology, accurately identify and understand the user’s voice input, obtain the user’s needs in real time through voice interaction, and quickly provide relevant information and solutions. Provide intelligent customer service to solve problems quickly.
2. Precise content marketing
AI EDM: Combined with the LLM large language model, AI EDM is not only a traditional email delivery tool, deep understanding of customer needs, a deep understanding of users’ shopping preferences, history and real-time needs, to ensure that highly personalized shopping recommendations are provided to provide consumers with smarter shopping choices.
AI Greeting Card: When the holiday season comes, greeting cards are an important medium to maintain a guest’s affection. However, different age, different gender and different regions of the customer preference style will be different. AI Greeting Card can intelligently generate greeting cards that match the tone of the brand based on the text description and user portrait
3. Democratize data analytics
AI Date Analysis: With AI, machine learning, and big data analytics components, users can more easily and efficiently automate data retrieval, filtering, analysis, and ranking metrics using only natural language conversations, as well as make intelligent recommendations and summaries based on context, quickly create dashpanels, and more. It not only enables true inclusive data analysis, but also enables decision-makers to get deeper and more accurate data insights to make better decisions.
Smart lead the future, in-depth globalization layout
As a provider of digital marketing solutions recognized by many international brands, Techsun started its global layout as early as 2021. Currently, Techsun teams are present in many countries including Singapore, Indonesia, Malaysia, Thailand, Turkey and France.
Today, the debut of Socialhub.AI on the global technology stage TECH FOR RETAIL will accelerate the pace of Techsun’s international market and further expand to more international regions. At the same time, Techsun will continue to focus on the innovation of its own products and technologies, continue to innovate and break through the boundaries, and provide digital upgrade solutions for global retail stores.
