June 11-13, NRF 2024 Asia Pacific Retail Show hold at Marina Bay Sands Convention and Exhibition Centre, Singapore. As a Top brand digital service provider, Techsun carried core products”Social Hub.AI” met the visitors. It is driven by AIGC, starting from the retail marketing scenario, based on the underlying CDP+MA capabilities, to provide personalized interactive experiences.
NRF 2024 Asia Pacific Retail Show organized by the National Retail Federation, is an extension of the century-old New York Retail Show in the Asia Pacific region, the world’s largest and most diverse retail market.
# 01 The extension of the 100 Years history exhibition
NRF 2024 Asia Pacific Retail Show organized by the National Retail Federation, is an extension of the century-old New York Retail Show in the world’s largest and most diverse retail market, Asia Pacific region.
The exhibition attracted more than 200 exhibitors from around the world and more than 5,000 retailers and business partners in the Asia Pacific region to witness the latest technologies and innovations transforming the consumer experience in the new retail era, such as artificial intelligence, supply chain, merchandise display and immersive technology.
# 02 Unleash marketing productivity with AI
Techsun’s AI native marketing solution, Social Hub.AI, was well received by visitors.
It not only follows the powerful functions of the original CDP (Customer Data Platform) and MA (Marketing Automation), but also more forward-looking access to AIGC technology. Developed a number of innovative features for international markets, including AI EDM, Shopping Guide and AI Copilot.
Among them, AI EDM can intelligently analyze user behavior, accurately push personalized emails, and improve the open rate and conversion rate of emails; Shopping Guide can realize intelligent interaction with consumers on social platforms such as WhatsApp, Line and Facebook, and provide uninterrupted online product consultation, booking orders and rights inquiry. This not only enhances the sense of consumer participation and loyalty, but also brings more business opportunities to the brand; AI Copilot redefines the way enterprise service software interacts, automatically invoking all applications in Social Hub.AI, so that the enterprise’s historical experience, private domain data and tool capabilities can be quickly reused by users.
#03 The gathering of wisdom inspires the whole world
As an ecological leader across the era, Microsoft provides a full range of “teaching and help” for partners who are eager to grow. Based on the successful experience of its own international giants, it provides support in five aspects: “teaching knowledge, brand promotion, resource support, technical support and link capital”
As the gold partner of Microsoft , Luci, Regional head of Techsun Singapore, was invited to participate in the Microsoft “NRF Asia Pacific Partner Preday”. Microsoft Cloud Asia Pacific executives shared the development plan of Microsoft Cloud and artificial intelligence in the Asia Pacific retail market, and updated the incentive and support policies of Microsoft AI Cloud Partner Program.
Techsun has a long history of working with Microsoft. Since 2006, Techsun has worked closely with Microsoft in the field of CRM. Over time, Techsun transitioned from SI to Azure ISV and worked more closely with Microsoft.
In the course of nearly 20 years of cooperation, Techsun and Microsoft have jointly served a number of global brands in the fields of food and beverage, sportswear and 3C. Techsun has also accumulated the ability to dialogue with the world, starting from the Strait of Malacca to start the journey of globalization.
Sharion, General manager of partner strategy development for Microsoft Greater China, provided guidance for Techsun’s global going global strategy in terms of ecological expansion and data security at the event. She stressed that Microsoft supports Techsun’s innovative initiatives and looks forward to promoting the intelligent services of Social Hub.AI to the world through close cooperation between the two parties to help more enterprises achieve digital transformation.
At present, Social Hub.AI has launched Microsoft Azure International Marketplace, we believe that the tacit understanding between Techsun and Microsoft will continue from China to the world!
