Recently, the “2023-2024 Digital Business Innovation Award” (hereinafter referred to as the Digital Business Innovation Award) list and award winners were officially announced.
Techsun successfully won two awards, including the “Best Integrated marketing Technology Service Provider” of “TOP 30 Annual Going Global Organization” list and the “Best Retail Digital Category Product” of “TOP 20 New marketing Technology Product” list.
The Digital Business Innovation Award is an annual list sponsored by PangJing Media, focusing on marketing digitalization. Through the selection and promotion of technical products and application cases, high-quality service providers are selected for brands, and successful experiences are drawn from representative industry cases to help brands’ digital transformation work. So far, the Digital Business Innovation Award has delivered more than a thousand industry excellent products and cases for major brands.
This year, PangJing takes “Digital Business Innovation” as the core, Set up six lists including “TOP 20 annual New marketing technology Products”, “TOP 20 Annual Digital Pioneers”, “TOP 30 Annual sailing institutions”, “TOP 50 Annual Pioneer marketing digital service providers”, “TOP100 Annual Digital Innovation Practice Cases” and “Annual digital Management Brands”. From the brand, products, service providers, cases and other dimensions, the selection of the most cutting-edge innovation, the most representative of the market direction of the case.
As representative of going global organizations and cutting-edge marketing technology products in 2023-2024, Techsun provides customized solutions for retail enterprises in brand strategy, market expansion, marketing promotion and other aspects through innovative marketing concepts and technical means. At the same time, through in-depth analysis of user behavior and innovative and leading technology application, To provide enterprises with high-quality AI native marketing technology products, recognized by customers in the industry and successfully selected for this list.
Techsun Product Map
The digital infrastructure of the enterprise should have three key capabilities in global consumer marketing, data asset management and intelligent interaction. In the customized project services of hundreds of millions members, Techsun has gradually formed its own marketing cloud cognitive model, including four main products: Customer data platform (CDP), customer management platform (CRM), marketing automation platform (MA) and AI intelligent customer service. And for the business characteristics of global retail marketing, Techsun has also launched AI engine applications based on social channels such as WhatsApp and Line.
Techsun’s CDP provides enterprises with data precipitation and operational management capabilities. By supporting the front and back end buried points, third-party database connection, ODS connector and other functions, so that enterprises can own data and external data through the “pipeline” tool, all drainage into a data warehouse to achieve the initial precipitation of enterprise data accumulation. Then the data cleaning processor tool is used to clean and filter the original data to improve the data quality. On this basis, data from different channels can be identified and combined by One ID through precise merging (strong ID or three-way collision) or probabilistic predictive merging (based on behavior management and interest clustering), so that enterprises can effectively cluster the features of the crowd through various data features collected through multiple channels. With excellent computing performance, real-time + batch labeling/circle group ability to quickly form a crowd package to enable subsequent marketing applications and downstream system data support. At the same time, CDP provides a variety of analysis tools, including WOE, dimension, funnel, etc., to help enterprises quickly gain insight into the value of data and feed back business decisions.
For the application of data, Techsun starts from the actual application scenario and emphasizes the close combination of data application and actual business requirements. The core of digital marketing to improve efficiency and reduce cost is accurate analysis and prediction of consumer behavior. Therefore, whether it is data processing or analysis module, it supports the establishment of systematic label description and user portrait based on the multidimensional data of consumers on the basis of One ID. The label system mainly includes five categories: rule label, formula calculation label, model label, GDQL label and external label. At the same time, it can also customize the adaptation based on the general label library of the industry according to the business model of different industries. The user profile mainly includes customer business cards (based on demographic attributes, membership data, purchase propensity data and behavioral preference analysis), a timeline of consumer behavior, multi-channel identity management and relevant core indicators that can be customized.
By building a consumer label system and user portraits, Techsun provides enterprises with a more intuitive and convenient way to manage consumer data. At the same time, it also provides a visual consumer analysis tool for front-end marketing business personnel, which supports fast selection and filtering of consumers according to marketing activities or channel needs, fast targeting of target consumers according to marketing scenarios, and supports fine portrait analysis of individual consumers.
For example, Techsun provided theSocial Hub.AI solution for a restaurant retailer in Indonesia, based on CDP and MA, with the support of a large language model and cloud-native innovation technology, to effectively interact with consumers on WhatsApp ports. Based on the order data, consumption data and behavioral data of the enterprise, Social Hub.AI designs a complete label system consisting of four parts, including consumer attribute characteristics, behavioral statistics, model labels and predictive labels, and provides accurate insights and dynamic updates on customer value, purchase preference, membership attributes, customer activity, behavioral preferences and other dimensions. Provide consumers with more personalized product consultation, appointment positioning and marketing message push services to achieve better customer lifecycle operations and Retargeting.
In the future, Techsun will adhere to the interests of customers as the core, with customers’ goals as the goal, further explore the innovative playing method of AI+ marketing, continue to hone their professional skills！
