Consumer intelligence · Core
CWM
Consumer World Model
Understand behavior, review consumer signals and discover audiences. Use CWM through its workspace, API or MCP.
Explore CWM →CWM / Harness / Loop Marketing
Understand consumers. Turn insight into action.
CWM models consumer behavior. Harness brings that understanding into AI tasks. Loop Marketing connects those tasks to campaigns, loyalty and measurable results.
500,000 welcome credits with a new CWM account
CWM / Harness / Loop Marketing
One core. Three connected layers.
AI execution · Runtime
Harness
SocialHub Harness
Give AI the context, skills and tools to complete work. Keep execution within permissions, budgets and review rules.
Explore Harness →Marketing outcomes · Application
Loop Marketing
Agentic Retention Loop
Capture behavior, decide the next action, activate across channels and accumulate loyalty. Feed outcomes into the next cycle.
Explore Loop Marketing →Observed outcomes inform the next cycle. Model updates depend on data quality and validation.
400M+Members Managed
50+Brands
12+Countries
Trusted by leading brands across three continents
Retail and consumer leaders in the Americas, Europe, and Asia-Pacific.
Logos shown for identification of clients, not as a performance endorsement.
Proven at global enterprise scale.
Three global American brands — VF Corporation, McDonald's, and General Motors — running the loop at enterprise scale.
67% D2C sales contribution
VF Corporation (The North Face)
Apparel & Outdoor, 10M+ members · SocialHub client
year-over-year member growth
+40%
40% member growth, with 67% of sales now through brand-owned D2C channels.
Read the evidence →85% member sales contribution
McDonald's China
QSR, 200M+ members · SocialHub client
From 5% to 85% member GMV as it scaled to 200M+ members.
Read the evidence →700K new sales leads
General Motors
Automotive, Azure-native D2C · SocialHub client
new sales leads in 6 months
700K
700,000 qualified sales leads in 6 months through a direct-to-consumer community.
Read the evidence →Loop Marketing
Marketing outcomes · Application
Capture behavior, decide the next action, activate across channels and accumulate loyalty. Feed outcomes into the next cycle.
Explore Loop Marketing →- 1Capture — Behavior Capture
- 2Decide — Intelligent Decision
- 3Activate — Cross-Channel Activation
- 4Accumulate — Asset Accumulation
Humans set goals & guardrails
1Behavior Capture (CDP)
Online + in-store POS events, captured live.
Resolving a register swipe to a member ›
200M+
members captured live, online + in-store
Source: McDonald’s China (SocialHub client)
2Intelligent Decision (AI Agents)
AI agents decide against a Consumer World Model of your base.
Spotting churn risk → DEFACTO cut promo cost 20%→7% ›
20%→7%
promo cost, by deciding the right offer
Source: DEFACTO (SocialHub client)
3Cross-Channel Activation (Marketing Automation)
Agent-run journeys across email / SMS / app / store.
Firing the next message in seconds, not days ›
800+
campaigns a year, one internal team
Source: YATA (SocialHub client)
4Asset Accumulation (Loyalty & CRM)
Points, tiers & repeat-purchase lock-in.
Turning points into points-mall coupons that drive the next purchase ›
5% → 85%
member GMV, as points-mall rewards drove repeat purchase
Source: McDonald’s China (SocialHub client)
Three loops, one engine.
The same loop, pointed at your three biggest leaks.
Data-to-Action Loop
Unify your data & act in real time.
Marketers lose up to 36% of the week manually pulling data across platforms. — Coupler.io / Asana
Capture → AI reads it → journey fires. No lag, no rule rot, no human hand-off. — SocialHub.AI
The loop closes the gap between having data and acting on it.
Growth-to-Loyalty Loop
Grow member revenue — turn each purchase into the next.
A 5% lift in retention can raise profits 25–95%. — Bain/Reichheld, via HBR
Every purchase becomes points, tiers and a reason to return — fueling the next cycle. — SocialHub.AI
McDonald’s China grew member GMV from 5% to 85% as it scaled to 200M+ members.
AI Self-Optimization Loop
Cut waste & self-optimize — agents re-tune themselves.
Agents test send times and offers, watch conversions, and re-tune themselves. — SocialHub.AI
Precision targeting replaces blanket discounts — promo spend follows conversions, not the calendar. — SocialHub.AI
Your team works on strategy, not setup.
5% → 85%
member sales contribution
McDonald’s China (SocialHub client)
85.95%
member repurchase after replacing blanket discounts
DEFACTO (SocialHub client)
>50%
promo spend cut while revenue grew 8%
YATA (SocialHub client)
800+
campaigns a year, one internal team
YATA (SocialHub client)
“Give your lean team back the hours now spent on manual A/B setup and list exports — the loop runs that for you.”
Classic benchmarks for context: acquiring a new customer costs 5–25× more than keeping one (HBR, rooted in Bain/Reichheld).
Built for your shelf.
One retention loop, tuned to the signals, decisions, and loyalty mechanics of your industry.
Fashion & Accessories
Beauty, Health & Family
Food, Grocery & D2C
Home, Electronics & Auto
Media, Sports & Entertainment
Travel & Hospitality
Property & Destinations
Software & Tools
Choose where to start.
CWM
Start with CWM
Create a workspace, explore the console and connect your consumer data. Purchase credits when you need more capacity.
500,000 welcome credits with a new CWM account
- 1Create your CWM account
- 2Import supported consumer data
- 3Run your first analysis
Harness + Loop Marketing
Build your enterprise marketing loop
Explore how CWM, Harness and Loop Marketing fit your existing data, channels and team workflows.
Book a demo →Choose where to start.
400M+
50+
12+