Brand
YATA
Challenges
Complex data management
High concurrency
Massive price calculation
Solutions
A powerful CRM+APP Platform
Real-time data processing
High concurrency optimization
Seamless data migration
About GlOl
It is a farm to table Asian Restaurant. “GlOl” is a Vietnamese word which means “well done”. Everything they are serve on the table has been done to the best to the ability. Among the nearly 7,000 Jakarta restaurant brands, GlOl ranks 88th in the recommended rating, making it awell-deserved place for Indonesian Internet celebrities to punch in. However, with the continuous expansion of the scale of brand management and the number of users, digital transformation is also gradually put on the agenda. How to ensure the efficient and stable operation of stores, unified control of multiple channels and standardization of user experiencehas become the primary concern of GlOl. After knowing that Techsun has a rich knowledge of the catering industry and has helped super fast food brands with more than 300 milion users achieve omnichannel member marketing, GlOl chose to cooperate with Techsun to carry out digital transformation.
Challenges
The challenges of GIOI inlcluded operational efficiency, the management of a messy multi-channel control environment, and the need for a standardized user experience. Add ressing these issues requires a strategic and comprehensive approach that involves process improvement, automation, integration, and standardization, ultimately leading to a moreefficient, organized, and consistent experience for customers and stakeholders.
1. Low Efficiency Operation
One of the primary challenges facing GlOl is the issue of low operational efficiency. This can manifest in several ways, including redundant processes, lack of automation, and inadequate integration between different systems and departments. When operations are not streamlined
and optimized, it leads to wasted time, resources, and ultimately, a decrease in over all productivity.
2. Messy Multi-Channel
Control Another significant challenge for GlOl is the management of multiple channels and platforms , often leading to a messy and disorganized control environment. With the proliferation of digital channels, including social media, email, chatbots, and more, managing customer interactions across these platforms can become overwhelming and inefficient.
3.Non-Standardized User Experience
A non-standardized user experience can be detrimental to GIOI’s reputation and customer satisfaction. When customers encounter inconsistencies in their interactions with the organization, it can lead to confusion, frustration, and ultimately, a loss of trust.
Solutions
Socialhub.Al Offerd GIOI intelligent customer service on WhatsApp, presenting a fresh solution for consumer operations management.
1. Build a smart front desk on WhatsApp
7 months after joining hands with Techsun, at the GIOI store in J. Senopati, Jakarta, Decca cards with a scan-for-registration function are placed on every table. When customers scan the code with WhatsApp, the AI assistant guides them to sign up for membership, order food, and receive offers. Before their next visit, customers can enter the number of diners, time, and store information on their mobile phones according to the prompts, completing the online booking in about 15-20 seconds. In addition, on the brand’s Instagram, Twitter, and other social media channels, users can also jump to the WhatsApp Business account. According to the store manager, in the first month after launch, the average proportion of online bookings exceeded 30%.
As with WeChat in China, a significant advantage of WhatsApp is its large user base and popularity among individuals. It has more than 2 billion active users worldwide, and Indonesia is one of the four countries with the most users. The APJII survey of 7,568 respondents across 34 provinces in Indonesia showed that WhatsApp was the most preferred chat app among respondents, with 73.86%. More and more brands are setting up camp on WhatsApp, anticipating meeting consumers’ needs. With the continuous influx of online customer inquiries, reservations, and orders, the brand’s customer service and operating costs have virtually increased. Based on these pain points, Social Hub.AI leverages WhatsApp Business to provide AI customer service solutions for multiple business scenarios, such as membership registration, booking, and marketing activities, helping merchants easily carry out marketing, sales, and establish close relationships with their customers.
2.Build integrated data operation background
Catering is no longer limited to “eating” but to seeking [more comprehensive experiences]. Currently, consumers’ demand for experience goes beyond “eating”. Especially in the context of the increasing voice of young consumers on social media, many restaurant brands are facing a problem: not how to identify who the consumers are, but how to find the “window of opportunity” to interact with them. Marketing expert Robert Lauterbaum believes that when brands communicate marketing content through media, they should seize opportunities and use creativity to let brand messages reach the audience, thereby changing the audience’s attitudes and behaviors. Socialhub.AI plays a crucial role in ensuring that GIOI’s WhatsApp messages are not hidden among other brands’ marketing messages. Behind its AI customer service is a Customer Engagement Platform (CEP) that integrates global data collection, data analysis, member labeling management, intelligent marketing canvas, and other integrated operational capabilities.