New York, NY — [12 Jan，2026] — During NRF week, Microsoft and Socialhub.AI will co-hosted an exclusive executive lunch event at 11 Times Square, convening senior leaders, data strategists, and AI innovators to discuss the next evolution of enterprise customer intelligence.
Titled “From CDP to CIP: Reimagining Customer Intelligence in the AI Era,” the event examined how organizations can move beyond traditional Customer Data Platforms (CDPs) toward a more advanced, AI-native approach: the Customer Intelligence Platform (CIP).
More information about the event, including agenda details and registration, is available at:
👉 https://luma.com/gfqhubc7
Rethinking Customer Data in an AI-First World
As enterprises accelerate digital transformation, customer data has become one of the most valuable strategic assets. Over the past decade, CDPs have played a critical role in unifying customer data across channels and systems. However, many organizations continue to struggle with turning that data into timely, actionable intelligence.
Despite growing investments in artificial intelligence, industry research shows that a majority of enterprise AI initiatives fail to scale beyond pilot stages. Common challenges include fragmented data architectures, disconnected analytics, and a lack of intelligence embedded directly into operational workflows.
The Microsoft × Socialhub.AI NRF Lunch addressed these challenges by focusing on how enterprises can evolve from data aggregation to intelligence-driven execution.
From CDP to CIP: A Strategic Shift
During the discussion, speakers highlighted how Customer Intelligence Platforms (CIPs) represent a fundamental shift in enterprise data strategy. Unlike traditional CDPs, which primarily focus on data unification, CIPs are designed to embed AI directly into the customer data layer, enabling continuous learning and real-time decision-making.
Key capabilities of a CIP include:
- Native AI integration across customer data pipelines
- Real-time customer insights, predictions, and recommendations
- Scalable intelligence that supports enterprise-wide use cases
- Seamless integration with CRM, marketing, sales, and service systems
- The ability to operationalize AI across the entire customer lifecycle
This shift allows organizations to move from static reporting toward dynamic, predictive, and actionable customer intelligence.
Executive Insights and Industry Perspectives
Leaders from Microsoft, Socialhub.AI, and enterprise consulting partners shared perspectives on how enterprises can design AI-native customer intelligence architectures that align with both immediate business needs and long-term growth strategies.
Discussions emphasized the importance of breaking down data silos, modernizing legacy systems, and establishing a unified intelligence layer that can scale across teams, regions, and use cases.
A Forum for Collaboration and Peer Exchange
Designed as an intimate executive gathering, the lunch provided a collaborative environment for candid discussion and peer learning. Participants from retail, consumer goods, and technology sectors exchanged insights on real-world challenges and shared best practices from deploying AI in complex enterprise environments.
The interactive format fostered meaningful connections and reinforced the importance of cross-industry collaboration as organizations navigate the rapidly evolving AI landscape.
Looking Ahead
As AI becomes a foundational capability for modern enterprises, customer intelligence is increasingly defined by speed, accuracy, and adaptability. The evolution from CDP to CIP reflects a broader industry shift toward AI-native architectures that enable organizations to anticipate customer needs, personalize experiences, and drive measurable outcomes in real time.
The Microsoft × Socialhub.AI NRF Lunch Event reinforced a shared vision:
AI-native customer intelligence will be a defining competitive advantage for enterprises in the years ahead.
For additional details and future event updates, please visit:
👉 https://luma.com/gfqhubc7
About Socialhub.AI
Socialhub.AI is an enterprise AI company focused on helping organizations unlock the full value of their customer data through AI-native Customer Intelligence Platforms. By embedding artificial intelligence directly into customer data and operational workflows, Socialhub.AI enables enterprises to move beyond data unification toward real-time insight, prediction, and action at scale.
Socialhub.AI works with global enterprises and partners to modernize customer intelligence architectures and accelerate AI-driven business transformation.