How the Agentic Retention Loop works.
Four agents, one self-optimizing loop — capturing, deciding, activating, and compounding every customer action into the next purchase.
Book a demoOne loop, four agents.
Click a node to jump to how it works — and how its output feeds the next.
- 1Capture — Behavior Capture
- 2Decide — Intelligent Decision
- 3Activate — Cross-Channel Activation
- 4Accumulate — Asset Accumulation
Humans set goals & guardrails
Online + in-store POS events, captured live.
Resolving a register swipe to a member ›
AI agents read lifecycle, intent & churn risk.
Spotting churn risk → DEFACTO cut promo cost 20%→7% ›
Agent-run journeys across email / SMS / app / store.
Firing the next message in seconds, not days ›
Points, tiers & repeat-purchase lock-in.
Turning dormant points into a reason to return ›
Customer Data Platform
SocialHub.AI CDP resolves customer identities across POS, e-commerce, mobile apps, social platforms, and in-store interactions creating a single, actionable profile for every customer in real time.
Raw touchpoint events — online behavior, clicks, in-store POS swipes.
One live, unified, decision-ready customer profile.
Member actions from node ④ flow back in, making the profile richer every cycle.
AI Agents
★SocialHub.AI Agents are purpose-built AI systems that detect customer intent, select optimal channels and timing, and execute campaigns replacing manual marketing operations with intelligent automation.
The unified profile plus the last cycle's results.
A next-best-action: who, which offer, which channel, when.
Conversion and silence signals train the next decision.
Marketing Automation
SocialHub.AI Marketing Automation orchestrates cross-channel customer journeys at enterprise scale from trigger-based micro-campaigns to multi-week nurture sequences with AI-optimized timing and content.
The agent's next-best-action.
A real cross-channel touch — and the customer's reaction.
New behavior re-enters Capture; reactions re-enter Decide.
Loyalty & CRM
SocialHub.AI Loyalty and CRM transforms traditional points-and-discounts programs into intelligent engagement systems that increase member revenue contribution while cutting promotion costs by 65%.
The purchase, plus current points and tier status.
An updated, heavier member asset.
Redemptions, upgrades and repeat purchases feed back into Capture — the loop closes, the base larger.
The loop compounds. The funnel resets.
Each cycle: richer profile → sharper decision → cheaper activation → heavier loyalty asset → new behavior, fed back in. A funnel zeroes out every quarter; the loop builds on the last cycle. McDonald’s China member sales went 28% → 41% — that’s compounding, already happened.