ROI Calculator
Calculate your LTV:CAC upside — on your own numbers.
Skip our case studies. Put in your AOV, repeat rate, member count and CAC, and see the range. Conservative assumptions, sources named.
Your numbers
Directional estimate. Outputs are ranges, not promises.
estimated incremental repeat revenue
Activating 1–3% of outstanding points → incremental repeat revenue at near-zero acquisition cost.
incremental annual repeat revenue (3–5 pt repeat-rate lift)
Incremental annual repeat revenue if a 3–5 point lift in repeat rate has that share of your members make one more purchase a year (AOV × members × lift). Bain/Reichheld (HBR) found a 5% retention lift can raise profits 25–95% — directionally, this is why the loop pays back.
estimated new blended CAC
Reusing captured traffic instead of buying new can lower blended CAC — your range based on your inputs.
How we got these ranges
Assumptions: repeat-revenue upside = AOV × members × a conservative 3–5 point repeat-rate lift (incremental revenue, not margin); profit context per Bain/Reichheld (HBR); spillage per Bond Loyalty Report (n>28k); LTV:CAC 3:1 shown as a general benchmark (David Skok), noting it varies by business model — retail differs from SaaS. These are ranges, not promises.