eCommerce & Marketplaces
Online orders, carts and first purchases
Online is where a shopper first raises their hand. Native connectors for Shopify, Amazon and TikTok Shop bring each online order onto the one verified member, so eCommerce behavior earns points, refunds claw back, and the moments that matter — a first purchase, an abandoned cart — become triggers your program can act on.
What lands on the member
The data this brings — and what it powers.
Online orders → points
Every completed order earns points on the member record by your own earn rules — the same rules as in-store and B2B orders.
Refunds → claw-back
A refund reverses the points proportionally, anchored to the original order, so balances always reflect what was actually kept.
First purchase & abandoned cart → triggers
First-purchase and cart-abandonment moments fire automations — a welcome journey, a nudge — on the live customer record.
Shoppers → members
Online customers resolve to the same verified member as your store and CRM contacts, by your own ID or their email.
Online behavior stops living in a separate silo and starts compounding on the one member record.
In this category
eCommerce & Marketplaces systems.
Managed connectors are configured in-app and open to a detail page. Native connectors and API integrations land on the same verified member through the same governed pipe.
Shopify
Native connector
Native connector — orders, refunds, customers and catalog onto the member.
Amazon
Native connector
Native connector — marketplace orders land on the verified member.
TikTok Shop
Native connector
Native connector — social-commerce orders onto the member record.
Whichever path a system uses, it runs on one governed API — matched to the right member, harmless to retry, and locked to your data. See the developer guide →
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One verified, field-encrypted member record fused across every channel into a single behavioral timeline.
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