Who's Watching the Money? Campaign Cost Governance

One Mother's Day campaign at a 20-store retailer, and the three gates its $200,000 coupon budget walks through. Tiered authorization gives HQ, regions and stores their own campaign spaces with their own approval chains; a two-step sign-off reviews the spend and locks the budget into a hard ceiling the system itself enforces at issuance time. Then the campaign goes live: the in-flight dashboard catches one store burning through its quota in under three days and another paused at its limit, a one-click top-up moves cards from the HQ reserve, Mother's Day demand triggers an audited break-glass raise with a mandatory 24-hour review — and when it's over, finance exports the full cost ledger: every card, every store, every signature.

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