Maya is five days into running CRM at a 197,000-member brand when the board asks: how many members are we losing — and who, exactly? Flash answers on day one, because the definitions ship with the platform. 129 preset metrics across nine business categories on one governed semantic layer — certified badges, tunable calibers, version-controlled definitions, and the same number on every surface from dashboards to agents. And 29 preset tags — seven exclusive profiles plus live, sticky and manual lifecycles the engine keeps re-evaluating — that have already profiled all 197,550 members: 104,945 at risk. Three tag chips build the win-back audience, and a certified uplift metric only takes credit for returns it actually caused.
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