Track anything Flash has never heard of — no code.
Some businesses need to track things loyalty software has never heard of: repair jobs, service appointments, warranty claims, complaints. With Custom Objects you create your own business data object — name it, add the fields, preview the form and publish — then your team collects records, browses and edits them, and builds audiences from them like any other object.
Not everything is a member, an order or a coupon.
Say you run a repairs desk. You need to log each repair against the member who brought it in, track its status and the item involved, and later message everyone whose repair is still open. Loyalty software doesn't ship a “repair” object — but forcing it into a free-text note means you can never filter it, report on it, or act on it. You need a real place to keep it. So you build one.
A new business object, built by you in an afternoon
You don't need us to build it for you, and you don't need code. Four steps, all point-and-click:
Name your object
Create a “Repair Jobs” object in Settings — no engineering ticket, no release to wait for.
Add & order the fields
Status, item, drop-off date, notes, and a link to the member — arranged in the exact order your team fills them in.
Preview the form
See the live data-collection form your team will actually use — before you publish. What you arrange is what they get.
Publish
Turn it on and it becomes a real part of Flash, sitting alongside members, orders and everything else.
Preview the exact form your team will use
As you add and reorder fields, Flash shows you the live data-collection form your team will fill in — in the order you arranged it. No guesswork, no publish-and-hope: what you see is what they get. When it's right, you publish.
An illustrative form preview — arrange fields, see the form update live.
A real object — collect, browse, and act on it
A published object isn't a static form. It becomes a first-class part of Flash your whole team works with:
Collect records
Your team logs and updates records through the form — or your own systems write them in automatically.
Browse & edit
Every record lives in a list you can open, filter and edit, just like any other object in Flash.
Build audiences
Turn records into a segment — everyone with an open repair, say — and message them like any other audience.
It's the same idea as adding your own attributes to a member — scaled up to a whole new kind of record. And, like everything in Flash, it's a setting on the shared platform, scoped to your workspace and never a private fork.
Everything above has a documented interface
When your team wants to go beyond point-and-click, the same object can be read and written programmatically — discover its schema and sync records from your own systems.
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One verified, field-encrypted member record fused across every channel into a single behavioral timeline.
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Keep the rest of your stack in sync: real-time notifications the moment something happens in Flash, plus no-code Zapier and Make connectors into thousands of apps.
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The state layer of the AI-facing semantic layer: governed, explainable labels for who a member is — lifecycle, value, preference, consent and risk — the certified 'who' every agent, dashboard and API reads and acts on.
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