Make Flash yours — and connect it to everything else you run.
No two businesses run the same way. Developer Extensibility lets you build your own data modules, keep your other systems in sync in real time, connect the apps you already use, and place your own screens inside Flash — without a custom build and without forking the product. Everyone stays on one shared platform, so every upgrade still reaches you.
Shape the platform around your business
Adopt one, some, or all — each stands on its own.
Track anything Flash doesn't ship with — no code
Some businesses need to track things loyalty software has never heard of: repair jobs, service appointments, warranty claims, complaints. Build your own module in Settings — name it, add the fields you need, and start keeping records. It becomes a real part of Flash: your team can browse and edit records, and you can build audiences from them, just like every other object.
Let Flash tell your systems the moment something happens
When a member joins, places an order, climbs a tier or redeems a reward, Flash can notify your own systems the instant it happens — no nightly export, no polling. Your systems stay in sync automatically, so the right thing happens on your side the moment it happens on ours.
Connect thousands of apps through Zapier and Make
You don't need engineers to wire Flash into the tools you already run. Through Zapier and Make, a Flash event can start a workflow in thousands of apps — drop a new member into your CRM, post a big redemption to Slack, add a row to a spreadsheet — and those tools can push data back into Flash. Point, click, connect.
Put your own tools inside Flash
Your team already lives in Flash all day. Instead of making them switch tabs, place your own page — a live inventory view, an internal report, a partner tool — right inside the Flash dashboard, so it's there alongside everything else. Your screen sees only what you allow it to.
A new business object, built by you in an afternoon
Say you run a repairs desk. You need to log each repair against the member who brought it in, track its status and the item involved, and later message everyone whose repair is still open. You don't need us to build that for you — you build it yourself:
Name your module
Create a “Repair Jobs” object in Settings.
Add your fields
Status, item, notes, and a link to the member.
Keep records
Your team logs and updates jobs — or your systems do it automatically.
Act on it
Build an audience of open jobs and message them, like any other segment.
It's the same idea as adding your own member fields, scaled up to a whole new kind of record — and, like everything in Flash, it's a setting on the shared platform, never a private build.
Freedom to extend, without the usual trade-off
No custom build to wait for
Most of this is self-service. Build a data module or connect an app yourself, in settings — no engineering ticket, no release cycle.
One platform, not a private copy
Your extensions live as your settings and your data on the same shared platform — never a forked, frozen version of the product. So every upgrade and fix still reaches you.
Yours stays yours
Every extension is scoped to your workspace. Your data modules, your notifications and your connections are never visible to another brand.
Everything above has a documented interface
When your team wants to go beyond the point-and-click, the same capabilities are available to developers — signed and audited, on the same platform.