Smart Discounting: Different Discounts for Different Customers

A blanket 20% coupon works — sales go up — but most of it lands on people who were going to buy anyway. Flash asks a better question: who actually needs a discount? The behavior model scores every member's purchase imminence live (80,119 already close to buying get zero discount), preset tags grade discount sensitivity, and the ladder builds itself: no coupon for high intent, 10% for the coupon-sensitive fence-sitters, 20% only where lifetime value justifies it. Digital twins pretest the offer structures before budget burns; branch nodes route each member by tags in one canvas; and for the judgment calls, hire an AI employee on the canvas — brief it in plain language and it picks each member's offer and writes the matching message, inside hard budget ceilings, with a holdout in every tier so the campaign only takes credit for sales it caused.

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