Maya runs marketing at a fast-growing retail brand on SAP Emarsys — with a hard line from her CEO: cut the agency, still lift repurchase. This is Socialhub.AI for SAP Emarsys, the AI email layer that sits on top of Emarsys. Maya describes an email in one sentence and gets a finished, on-brand, personalized campaign — greeted by name, with the member's own points and coupon. Product Grid and Coupon blocks pull products, prices and offers straight from the Shopify catalog and the SocialHub CDP — member, order, and recommendation data hydrate every block. One click pushes the finished campaign back into Emarsys as a draft, with its own campaign ID: Emarsys stays the engine. Built-in tracking and a lightweight SDK give true attribution across opens, clicks, visits and purchases, and a purchase-intent score for every member hands Maya the next campaign to run. All of it runs through SAP Joule, informed by CRM and ERP data. Predict. Personalize. Create. Act — inside the engine she already runs.
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