Activate · Cross-Channel Delivery
The AI decides the touch. This layer makes it real — without over-messaging anyone.
The AI decides the next best action — who, which offer, when. Cross-Channel Delivery picks the right channel, automatically falls back to the next one if a channel isn't available, and applies one shared frequency cap so the same member is never hit twice across channels.
Auto-failover · email always works · never over-messaged
The problem
A great decision dies if the delivery layer is dumb.
Channel silos
Email, SMS, and push live in separate tools, each with its own list — so nobody can pick the best channel for a single member, or guarantee a fallback when one fails.
Notification fatigue
Each surface fires on its own schedule. The same member gets an email, a push, and a text for the same idea — and unsubscribes out of annoyance.
Brittle, all-or-nothing sends
When one channel has a problem, most tools either silently drop the message or fail the whole send instead of falling back to a channel that works.
How it works
One delivery system, smart fallback, one shared cap.
One delivery system handles email, push, and SMS. It chooses the right channel for each member — starting from their preferences, then the campaign's channel choice, then email by default — and falls back to the next channel if one isn't available, with email always working. Every send checks the same frequency cap first.
Frequency discipline
1 shared capEvery system that sends checks the same cap.
One shared limit on how often each member is contacted — by default, once per member, per channel, per 14 days. No system can route around it, so your channels can't gang up on a member.
Per-channel guarantees
Each channel enforces its own compliance.
Sent on Amazon's proven email infrastructure for enterprise deliverability. Each email is designed once, then personalized for every member, with one-click unsubscribe that meets Gmail and Yahoo's sender requirements.
Sent from a carrier-registered sender with explicit opt-in consent (meeting US texting law), and honors STOP, quiet hours and content rules — with carrier-safe send pacing and delivery tracking.
Apple and Android push notifications using each brand's own credentials, encrypted. A team without its own push setup skips push and falls back to email.
A copy lands in the member's in-app inbox on every send — independent of push and email, A/B-aware, and members read it in your app.
Channel choice that follows the member
A member's own channel preferences win first, then the campaign's channel choice, then email by default — decided for each member.
Automatic fallback
If a channel isn't available, the send automatically falls back to the next one, and email always works. Email-only teams get a fast, lightweight path.
Inbox on every send
A copy lands in the member's in-app inbox whether or not push or email delivered — same personalization, A/B-aware.
Why it's different
Frequency discipline that no system can route around.
Plenty of tools send on three channels. The difference is whether a single member can be protected from all of them at once — and whether a channel that has a problem quietly drops the message or recovers.
Typical approach
Per-channel point tools
Separate email, SMS, and push products — each with its own list and its own cap.
Flash, by design
One system picks the right channel per member; one shared frequency cap limits how often each member is contacted across all of them.
Typical approach
Best-effort frequency caps
A cap that one campaign respects but the automations ignore.
Flash, by design
One frequency cap that the AI engine, lifecycle automations, and manual blasts all have to obey.
Typical approach
Hard-fail send chains
One channel's error drops the message or kills the whole send.
Flash, by design
Automatic fallback moves channel by channel, with email always available as the safety net.
AI & innovation
AI picks the message and the moment. The stack enforces the discipline.
The AI owns the creative judgment — who to reach, which offer, when. The delivery layer owns the guarantees: channel choice and frequency cap, built in so the AI can be bold without ever overwhelming a member.
Email always works
Email is guaranteed to be available before a single send goes out — so there is always a safety net to fall back to.
Brand-owned push
Each brand brings its own Apple and Android push credentials, encrypted and self-serve, switched on per team for a gradual rollout.
SMS, carrier-grade
Live and switched on per team, sent from a carrier-registered sender — with carrier-safe send pacing, billing, and delivery tracking.
Straight talk on scope: Amazon's email infrastructure powers campaign and marketing sends; SendGrid remains an available email provider and still backs some transactional mail. Sends up to 1,000 recipients per campaign go out immediately — larger sends are processed in the background. And members read the in-app inbox in your app today; live updates are on the roadmap, not shipped.
What changes for the business
The agent's decision reaches the member on the right surface — once — instead of three tools racing to the same inbox.
3 channels
email, push, SMS in one delivery system
1 frequency cap
shared across every system that sends
Auto-failover
falls back to the next channel; email always works
Amazon email
enterprise deliverability